Truth and Permanence
Wear your truth proudly and permanently.
Love Yourself, Love Others, Return to Love
A meaningful representation of who you love, what you love, and what's important to you.
Passions, Ambitions, Life Goals
Encapsulate your dreams and ambitions and prepare for takeoff.
Place, Person, Moment
Capture and lock in a moment for infinity.
It’s the ties that bind. We believe in the power of holding onto memories, those that make you smile and those that stop you in your tracks. Those made alone and those made together. In an ever-changing world, it’s nice to have something to remind you of your most precious moments – something that’s yours to keep. That’s why we made Tag. A special blend of street style and formal design principles, it’s a permanent jewelry bracelet that meets you where you are. With it, we’re elevating everyday concepts...
It’s the ties that bind. We believe in the power of holding onto memories, those that make you smile and those that stop you in your tracks. Those made alone and those made together. In an ever-changing world, it’s nice to have something to remind you of your most precious moments – something that’s yours to keep. That’s why we made Tag. A special blend of street style and formal design principles, it’s a permanent jewelry bracelet that meets you where you are. With it, we’re elevating everyday concepts to create a statement that’s minimalist, gender-free and fun. Tag someone else, tag yourself, or be tagged. We promise you won’t want to take it off.
Designed in New York and made in Italy, Tag permanent bracelets feature a flexible band constructed of 40% reground nylon and a high quality 925 sterling silver cap. Choose your color, and your silver cap shape, whether heart-shaped, rocket-shaped, circular or cubic, wear your truth proudly and permanently in your day-to-day life. The silver caps won’t tarnish while you are wearing them, so polishing isn’t necessary. The sturdy, slim bracelets can be styled with anything you please, serving as a subtle reminder of the moment you were tagged. Less is more, except when it comes to layering, so enjoy wearing multiple Tag permanent bracelets at once.
Tag is naturally a conversation starter, but there’s more to it than just good looks. It’s a symbol of what can be done with both “high” and “low” materials, encouraging you to rethink how you view plastic and the meaning of permanence. In a world overflowing with unwanted and harmful plastic, we’re striving to do our small part to reimagine the possibilities and make our home safer, cleaner, and greener. Not only are our Tag permanent bracelets created with reground nylon, but we donate to the Plastic Bank to help eliminate plastic and promote recycling programs worldwide. Together, we can make a difference in the fight against plastic waste.
Tag, you’re it.
Tag permanent bonded bracelets are designed to last for up to two years.
Permanent bracelets are a specific type of jewelry that you can’t take off until you’re ready to part with them forever. They are designed to be worn for a long time and you will undoubtedly make many memories while wearing them. Only once they are gone will you truly appreciate them and reflect upon the time you had wearing them. They preserve memories in a unique way that traditional jewelry does not.
To take off your Tag bracelet, you simply need to cut the band. However, once you do this, you will not be able to put the bracelet back on, so do be careful!
Tag permanent bracelets are designed to last for up to two years and then they should be removed.