PAUER is a jewelry brand, established by Francesca Amfitheatrof in 2022 as a creative workshop to bring new perspectives, new solutions, new expressions. Why PAUER? Well, quite simply it is my mother’s maiden name. So for me it has a duality and familiarity. Both a tribute to my heritage but also a statement of my passion. PAUER is a quality, a feeling for what is possible. It signifies strength and passion. I have always been intoxicated by the power of words - the ability to transmit feelings and love through letters. Over the course of my career, working with some of the most renowned jewelry houses in the world, I have honed my skills and evolved my passion for design, craftsmanship and engineering. This combination is PAUER!
After graduating from St. Martins and the Royal College of Art in London Francesca successfully launched her line of jewelry in 1994. She was then invited to design collections of objects for Alessi and was soon commissioned by Chanel, Fendi, Asprey, Garrard and Marni to create jewelry and accessories.
Tiffany & Co appointed Francesca as their first ever female Design Director in 2013. Her first collection was the groundbreakingly successful Tiffany T, followed by Hardwear in 2017. She also spearheaded the repositioning of the Tiffany Blue Book collections.
In 2019 Francesca became the Artistic Director of Jewelry and Watches at Louis Vuitton. In a first for the Maison, her role at Louis Vuitton encompasses building their Fine Jewelry and High Jewelry offer. BBlossom, her first Fine Jewelry Collection for the house launched in May 2019 followed by Volt in 2020. She has since designed 4 High Jewelry collections - Riders of the Knight, Stellar Times, Bravery and Spirit.
In 2023 Francesca collaborated with Haider Ackerman on the Jean Paul Gaultier Couture fashion show creating silver jewelry for the catwalk.
Francesca is the USA board President for Sarabande, the Lee McQueen Foundation, and a USA member of the Royal College of Art.
Alongside her design career, Francesca has also been an active participant in the contemporary art world. She was the founding partner of RS&A Ltd London - a company specializing in commissioning leading contemporary artists on concept-based projects. The roster of artists included Tracey Emin, Damien Hirst, Maurizio Cattelan, Paul McCarthy, Yayoi Kusama, Jake and Dinos Chapman and many others. She also curated group shows for artists including Cindy Sherman, Jeff Koons, Akashi Murakami and Damien Hirst.